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Thanks for keeping the story going and looking forward to the see what becomes of the “rebrand” you are considering. I have noticed that with the introduction of Notes last year and the shift by published/working journalists, authors, and celebrities to utilizing Substack (seems like the deluge started with the introduction of George Saunders), drove and took over the algorithm in the past two years. Smaller communities of readers and support does seem to be dwindling—and dont get me started on the promotion to TikTok influencers to start posting, WTF was Substack thinking!? I’m looking forward to see how you navigate some of these challenges when contemplating your next steps.

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